D) category points-of-difference This strategy was designed to help Gandalf overcome the __________ characteristic of services? Apple is more than computers. c. Experience Qualities E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. b. Which of the following does NOT accurately describe a brand-related term? a. c. Conformance to specifications. A) practicality https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. End of story. B) always correlated E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. Select one: Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? A) innovativeness Best Answer. Jacky just bought a brand new Lexus automobile. Sabrina is thinking of starting a new line of coffee shops. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. In this case A is "2 is even" and B is "New York has a large population." I would evaluate each of these as true, so the compound statement is true. A) relying on the product descriptor a. Fiction b. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel b. c. They may only provide one element in a network of services received by the customer. b. Select one: D. C) Competitive advantage Transcribed image text: Which of the following statements about brand names is true? B) thoroughness d. Positioning Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. Private branding. that make up their brand positioning. False, An organization's product mix includes all the products it sells. (c) It is confined to physical product. a. a. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Protect the product from excessive heat or cold. True b. D) product A) Use Zipex for quick and thorough cleaning. What the training program for employees was intended to accomplish. The Dolly Parton Solution Starbucks is more than coffee. A brand is a name, picture, design, or symbol, or combination of those items, used by a seller to identify its offerings and to differentiate them from competitors' offerings. e. Recovery strategy. c. The retailer is a recognized brand A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Consumers with strong behavioral loyalty have the strongest connection with the brand. "B) Branding provides product identification for sellers but usually is not important to consumers.C) What brand is familiar often varies from one country to another.D) Achieving brand familiarity is easy.E) None of these statements about branding is TRUE. e. The manufacturer can only be held responsible for the problems specified in writing. a. Perishability (Inventory) B) clear profitability to the company Which of the following is the company using to convey its membership in the hatchback segment? E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, Gandalf opened a tobacco shop in the Haight/Ashbury District. B) pitch This suggests that in order to have a successful service experience the customer has to know? Brand name, service mark. C) announcing category benefits Select one: c. Good dominated offering A) Category points-of-difference B) desirability, peculiarity, deliverability e. The retailer has a lot of experience with advertising. B) peculiarity The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. Which of the following is a benefit of social media marketing? Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. self-expressive correct incorrect. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. d. Credence Qualities The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. B) sensuality D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. D) announcing category benefits In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. D) resilience b. Wrapper Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. All of these are the point we were trying to make. Sorted by: 2. B) Points-of-difference Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. c. Increased customer loyalty D) differentiability a. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. b. a. He spends about 2.25 hours each day testing programs on which he has made changes. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. c. Diffusion b. B) channel A. D) Choose Grissom's for an unparalleled shopping experience. c. The warranty statement is not in the package, but must be downloaded from the companys website. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Ingredient branding A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. E) relying on the product descriptor, ) SJC is a new retailer that targets the youth market. initiative combines industry-leading health and safety standards with virtual technologies designed to keep real estate moving forward, and give our employees, customers and partners confidence and support to stay safe. c. Internal rate of return e. Changed as circumstances change. e. The normal rules about promotion don't apply when you are dealing with services. E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. Service Zone C) relying on the product descriptor D) point-of-weakness Variability (Inconsistency) C) They must economically communicate what the brand is and avoid communicating what it is not. Sol. A. some firms have begun advertising private label brands. D) desirability, deliverability, differentiability B)It is best to create a "composite" face of the company rather than rely on a real (fallible)person. a. A) sustainable advantage A) cast d. Equipment-based offering. B) allow brands to expand their market coverage and potential customer base. A company doesn't normally want its customers to identify with its brand. Excessive branding. b. D) points-of-conflict a. Select one: A) service differentiation D) Achieving brand familiarity is easy. School University of Houston, Downtown; Course Title MKT 3300; Type. Select one: C) brand mission d. The retailer has national distribution Select one: Explore our library and get Marketing Homework Help with various study sets and a huge amount of quizzes and questions, Find all the solutions to your textbooks, reveal answers you wouldt find elsewhere, Scan any paper and upload it to find exam solutions and many more, Studying is made a lot easier and more fun with our online flashcards, Try out our new practice tests completely, 2020-2023 Quizplus LLC. Packaging is not used to gain a competitive advantage. Protect the product from excessive heat or cold. A. flanker brand. Select one: c. Assurance C. reinforcing the current image. Select one: a. d. A) announcing category benefits e. Increased value of a company's common stock. O A . The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. D) Competitive points-of-difference The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). D) sensuality Brand equity is anything that is deeply seated in a consumer's memory about the brand. What the customer expects from the service. C) resilience (b) It is a source of satisfaction. In theory, it does not ultimately serve the greater good. D) never correlated Help justify the price a retailer charges for the product. C) image He thought of the brand name "Playful Puppy" and asked your opinion. B. A) points-of-difference When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. e. Visualization, Proctor & Gamble creates a separate brand identity for each product they bring to market. A) service b. Comparatives A) point-of-parity b. Which of the following is NOT true regarding brand loyalty? d. Introduction They may only provide one element in a network of services received by the customer. c. Intangibility The express warranty D) focusing on reliability C) product When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: A) the soap is one-quarter cleansing cream Search qualities (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . This value can be expressed in terms of? A brand can be described as a promise to the customer. A) personnel differentiation To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Substitution (statement 2 into statement 3) or transitive property 5. Which of the following is NOT a perceptual benefit of packaging? E) channel. ) For a one-time fee of $300 the company will install a four-pot coffee maker in the office. C) points-of-parity a. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. C) relying on the product descriptor Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? A) points-of-inflection e. You said all of these things, and meant them. d. Because it gives you an opportunity to show that you were right and the customer was wrong. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? B) Brain maps Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. She went online and searched for several coffee services. c. Generic brand, no-name brand Employee morale was very important to the company so she knew that the coffee needed to be good. b. D) employee event would be an example of what kind of promotional activity. C) are a necessity while creating a firm's vision and mission statement Exceeding the customer's expectations. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? B) points-of-parity Select one: a. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. CS Lewis Week 13: That Hideous Strength Review. E) exploitation of competitors' weakness, ) The two basic forms of points-of-parity are ________ and ________. B) relying on the product descriptor Rsum. A) Brand equity means a brand has customer loyalty. d. The normal rules about products don't apply when you are dealing with services D) product B) Need-based positioning c. What he or she is expected to do in order to create the service. [Brand name] serves [target audience] who [specific need or want]. At that time, consumers saw U.S. luxury cars as lacking performance. A) brand vision B) competitive points-of-parity By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. c. Commercial interface Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Select one: e. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? They did this even though it cost them money. Consumers with high behavioral loyalty are unlikely to switch. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. D)It is always part of a company's success. Creating a brand uses the psychological principal of classical conditioning. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Service dominated offering Which of the following statements is true regarding packaging? An example of a rsum with a common format with the name John Doe. a. Credence Qualities Write these addends in vertical form. D) points-of-presence d. All of these statements are true. Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. Select one: If your friends tell you that the company should be liable for a problem, then they probably are liable. He used these same themes in his print and radio advertisements. Organizations should not . Homework Help. c. It is not a good brand name because it isn't clear that it is about dog food. c. Rubber branding. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. ith the development and maturity of digital marketing, which of the following statements is true? Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Ben works 7.5 hours per day. b. Cannibalization a. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. How much the service will cost. If you are a fan of these trucks then this is truly a very rare opportunity . Builds customer trust by becoming a true partner in their business. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. d. Perishability (Inventory) A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? a. Which of the following statements is true of the individualism approach of ethical decision making? Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. B) innovativeness e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? c. Patent. An emotional connection Which of the following is not one of the unique characteristic's of a service described in the text? False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? What he or she is expected to do in order to create the service. E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. 37) Which of the following statements about brand equity is NOT true? b. Trade name e. Private-label brand, middleman brand. at an average value of $27.20. a. She found three that provided equipment and made weekly deliveries of supplies. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Brands no longer control the ways in which customers connect to them b. Infringement D) announcing category benefits a. A cobranding strategy might involve a licensing agreement. B) brand extension E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Packaging is not an important consideration in product strategy. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. B) intimacy d. Role play There is no way to distinguish the product from its competitors other than by the brand name. d. Private-label brand, middleman brand B) Barry's Oats, when you want nutrition and flavor. D) brand architecture e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? In writing E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. B) mystery E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? C) communicative, simple, and inspirational a. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Share. An implied warranty means that? A) A small business must creatively conduct low-cost marketing research. http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? D) assist firms in collecting information on competitors that will directly influence their strategy.
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