We use cookies to ensure that we give you the best experience on our website. Hugh Futcher was born on 29 October 1937 in Portsmouth, Hampshire, England, UK. You'll find us in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over . Being emotional and making people laugh was definitely going to work over there and make us be distinct and intrinsically of the brand. Catherine> Because Specsavers is new in town and not familiar to Canadian consumers, our challenge was to build a meaningful connection, and to demonstrate to people why Specsavers prioritises quality eyecare and affordable eyewear, not just that it does. And if you are in Canada, we would love to see you come by one of our new stores or visit us at, are now a common part of cultural language, Creativity Squared: Richard James on Why We Are All Born with Creative Potential, Specsavers' Lost and Found Campaign Tackles Hearing Loss Stigma, A Bifocal Lens on Production at Specsavers, Specsavers Offers Playful Take on Iconic Tagline in 'I Don't Go' Campaign. March 3, 2022. The TV commercial was directed by Novemba at Academy Films. The TV ad is supported with a wider roll-out in October with high impact billboards, newspaper and magazine ads, digital and radio advertising. 3 March. (This may not work if their name is not Trevor, but please do not use their credentials, whatever their name. log . Shish> We went through a whole massive casting process for the VO too. When Youre Smiling/Artists. We weren't on set, we were shooting remotely and watching on a screen from a post production house in London. create an account. Learn the different tactics you can leverage to help TV Advertising grow your brand. Working at Specsavers is more than just a job. Regular Asda advert actor Muzz Khan, or Sunny as he's known here, teaches one of his children the ways of the smart shopper in this new 2021 'That's. Positioned as a playful alternative to the firm's classic . Shish> The casting in the out of home and film is amazing. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . . 2008: An athlete mistakes a sandpit for the long-jump pit. 05 Mar 2023 12:01 AM. We use cookies to ensure you have a personalised user experience, as well as to analyse our traffic and tailor content, ads and social media features. Its also been heart-warming to see the shouldve gone to Specsavers slogan be used so widely by people on a day-to-day basis.. Our in-house agency has done a fantastic job in using our distinctive tone of voice to tell this story and Im delighted were now communicating this service nationwide so that many more people can benefit from this essential service in their homes., Specsavers launches Canadian campaign directed by PRETTYBIRD. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . Catherine> Were thrilled to be sharing this launch through 15, 30 and 45-second videos across social media, and television, a 30-second spot on radio, as well as print, OOH and DOOH ads. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. Respondents also had their say on what makes a good advert - with the key aspects including it being relatable, funny and using a memorable or catchy song. Copyright 2017 MAA Coms Ltd, in partnership with, Specsavers shows (yet again) that a simple set-up and a selling message work wonders, on Specsavers shows (yet again) that a simple set-up and a selling message work wonders, Grey Group moves swiftly with Schmitt as new CCO, Andrew Tate stars as unlikely advocate for equality on International Womens Day, MAA Ad of the Week: Liquid Golds Your Grandmas Energy, Indie agency Dude wins Affinity Petcare in three-way pitch, Why its a good time to support a free MAA, Publicis Media launches diverse marketplace DIME, MediaSense's Media 2025 shows remaining obstacles to "business transformation", Nielsen shows UK main media ad recovery - Amazon is top advertiser, Virgin Media O2 takes well-trodden skateboarder route, Curmudgeon Cleese delivers for Specsavers, Specsavers shows how long-running campaign can travel, Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance, How TV gambling ads are changing in the UK, Talon CEO Barry Cupples: how technology has created a new world of Out of Home, Talons Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home. Cast Character Prabhneet Singh Man (Lead Role) [] Culturally, Canada is more in line with some of the other markets we already operate successfully in like Australia and the UK, where we are the market leaders. We felt there was an opportunity to offer both optometrists and consumers an option for a globally reputable brand that can provide accessible and affordable, quality eyewear and eyecare nationally. Should've gone to Specsavers - Specsavers, It does exactly what it says on the tin - Ronseal, You either love it or you hate it - Marmite, Good things come to those who wait - Guinness, Probably the best lager in the world - Carlsberg, There are some things money can't buy. And there's octogenarian actor Jim Gibney grooving to Thin Lizzy's Dancing in the Moonlight in a spot for Specsavers' hearing aids. Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. Is Mike Dean on Twitter?, in response to his controversial decision to send off Thomas Soucek of West Ham for an alleged elbow offence against Fulham. Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Sponsorship or licensing partnerships can help your business become a recognisable part of your audience's favourite shows. To view the entire library of Specsavers ads 2021 , plus historical years, you can sign up for a free trial and get access to the full library and more. Siobhan Hayes is a British actress, best known for playing Abi Harper in the BBC sitcom My Family and her character "Sandy", the office trainee in the BBC Radio series Absolute Power.. Free pair for kids. Si ob han is a true professional and displays a remarkable commitment to her craft. Airing from 2018 into 2021, actress Lily James returns for what we believe is her third in a series of Hello Possible Sky Mobile adverts, following on from the original City and the second Proudly powered by WordPress | Filtering results by: Specsavers Ad Types Cookie Specsavers Home Visits is also sponsoring Neighbours on Channel 5 and The Agencys in-house team of Bertie Rapkin and Jon Morgan have deftly woven together Neighbours footage with a plug for Home Visits. Shish> If you think of the famous 'should have' ads, they take everyday situations, find the humour in them and take them to an absurd level. Marc JacobsMARC JACOBS 16 $349. If you continue to use this site we will assume that you are happy with it. There is no question Siobhan Hayes is the most famous & most loved celebrity of all the time. Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader. 20.4k Followers, 1,793 Following, 684 Posts - See Instagram photos and videos from Specsavers Australia (@specsaversaustralia) 2009: With his faithful cat Jess by his side, Postman Pat is dedicated to carrying out his duties, delivering the mail to the villagers of Greendale - despite broken glasses. DKNYDK1009 $349. Specsavers is celebrating 20 years of its 'should've gone to' adverts, This disgruntled cat appeared in a 2019 Specsavers advert, 'Should've gone to Specsavers' has become one of the most quoted TV advert slogans in everyday conversation, Richard Madeley challenges gov minister over 'inhumane' visa process for refugees, Furious Lorraine Kelly blasts 'shameful' government over UK's pitiful Ukraine visa figures. Add message. Forum Member. Always connected. Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. With a reputation for hilarious TV ads, Specsavers promote their kids glasses offer with this advert showing a dad admiring his. AJF has released its latest campaign for optical retail brand Specsavers, continuing its trend of paying homage to cowboy films. This provides further proof that George Parker: Didn't watch it. Menu. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. Take a deep breath, smile and start again. Smiling is the best way to face every problem, to crush every fear and to hide every pain.. There will also be more online Smile activity that unpicks the science behind a smile. Check out the new Cadbury Dairy Milk ad cast 2021. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. consent. Frank Sinatra 2 for 1 designer glasses. Other iconic slogans to make the top 10 included L'Oreal's Because Im worth it, Marmite's You either love it or hate it, and Good things come to those who wait, from Guinness. Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. Specsavers Global Chief Marketing Officer Katherine Whitton explains: Our in-house team has beautifully captured our brand promise of making a positive impact on how people feel with a simple yet effective idea. by Jason Stone. I'm really pleased with the people we found because they were a really good representation of the country, but also really captivating people in their own right. Specsavers congratulate Gary Neville on his birthday by asking where to send a pair of Liverpool-branded glasses to. As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. Let's see if we can surprise you. A Glasses manufacturer with over 690 stores in the UK and Ireland. Privacy Policy, Who are the actors in the specsavers advert. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. The study, carried out via OnePoll, also found 68% think a sign of a good advert is if the slogan is quotable. Acclaimed actor Jim Gibney is the senior rocker grooving to Thin Lizzys Dancing In The Moonlight in the Specsavers hearing aids TV ad, which encourages customers to dance like nobody is watching. Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. He's an ex-writer for Saturday Night Live Yeah, mates with Will Ferrell, he directs comedy features, and he makes stuff look amazing. The woman in the Specsavers Ad 2022 is actress and comedian, Dawn French. But nearly a third reckon theyre more likely to buy a product or use a service if they enjoy their slogan. Our core values remain accessibility, affordability and quality. And smiling customers mean smiling colleagues nothing makes our store teams feel more positive than a happy customer.. They had Edward Hopper references in their mind when they put that together with the lighting and the shadow, and it just all really popped. Soap fan and Disability Horizons writer Raya AlJadir rounds up 10 disabled characters, all played by disabled actors, from the four main British Soaps - Eastenders, Coronation Street, Emmerdale and Hollyoaks. Breaking on the 4th of March, the 4m campaign aims to reach a broader audience than ever before, evolving the famous line into a platform that communicates its purpose of changing lives through better sight and . March 8, 2022 In 1999, Graham Daldry took his own advice (although he hadnt put it into words yet) and went to Specsavers not as a customer, but as the brands in-house creative director. Specsavers' social media agency on scoring big with Euro 2020 campaign Interested in creative campaigns? In terms of the film, it was quite a big ask for the actors because we were casting people that aren't doing a lot - all we're really asking them to do is look at the camera and then react with their faces to what's being said to them. Laura CooneyMarketing Lead, Home Visits at Specsavers, said: Our home visits service provides vital eyecare for those people that cannot get to a Specsavers store and we are delighted to see it being celebrated in a campaign of this magnitude. It was a really cool, retro ad but everything it said was about human customer service and just being very caring. Cadbury Dairy Milk Ad Cast. There are many different ways to advertise - whatever your goal, well make sure your message is brought to life in a memorable way. There are lots of different optical players already in the Canadian market, despite this we dont believe that customers needs are properly being met. Related news. 25% Off. In terms of the sort of sense of humour, Canadians and Brits are similar. Deal. Mon Oct 25 2021 - 13:04 . A Glasses manufacturer with over 690 stores in the UK and Ireland. Alex PerryAP 75 $199. Learn how other brands have used TV for the first time to achieve brand fame and drive growth in the most cost effective way. Code. 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